Sarah Stone (Bath MSC student)
Jo Reid

The study was motivated by the belief that people whose expertise is in creating experiences use tacit knowledge in their professional roles rather than defined processes or methodology. The goal of the study was to elicit this knowledge and look for common forms in which to express it.

Stone, S (2002), How Do Experts Design Compelling Experiences:A Qualitative Identification Of Key Dimensions, MSc In Human Communication and Computing (Final year dissertation), University of Bath